Multi-Device generation of the Website!

Hey there Digitalites! How you all have been?

So today, I will be talking about Multi-Device generation which is actually the Gen-Next!

Having a website was such a big thing earlier, it was so digitally sound. We were able to make our presence felt online. I mean what else we needed if we were having a website. All our potential customers can log in using their laptops and computers and can actually interact with us online, place orders or even fill a lead form!

But what if we talk about now? Is it really everything to have a laptop or a desktop compatible website?

The answer is “NO”.

In my last blog I shared how Digital Channel is growing so keeping that in mind, the people now needs better experience irrespective of the medium or the device. We need to have websites which are compatible to each device which the digital customers uses, be it Mobile, Tablets and even smart TVs and not to mention the laptops and desktops.Below is an info-graphic which shows how people are shifting to mobile devices and how can actually companies make more ROI offering the same to the customers.

Multi Device Compatibility


Some facts to be shared which will be helping the future Digital Marketers:

-         -  75% of customers prefer a mobile friendly website
-         -  61% of customers are those who tend to go to a competitor website if the website is not mobile friendly
-         -  81% of customers uses mobile for price research, 79% for product reviews, 63% for purchasing

So, that's that for today, will see you guys in the digital world.

Ravi Agarwal
Location: New Delhi, Delhi, India

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