Posts

Showing posts with the label digital musings

Internet Of Things

Image
 H appy New Year Everyone ! So, we have finally entered the Year 2016, but 2015 did saw   huge innovations when Technologies are concerned. The Year 2015 will surely be remembered as an extension to what is called as “The Internet of Things”! The avalanche of IOT from the thinking, creative part and from the back of the stage of the Technology world towards becoming the mainstream. Source: Google The consultancy giant “McKinsey” did an estimation that the IOT{Internet of Things} is actually a world where approximately 50 billion devices will be connected to the internet which can actually create a new economic value to all the business and the societies. Source: Google The term “Internet of Things” is not new as it traces its origin to 1999, but it is only over the last year or so that the realization of its transformation potential has actually reached the business communities and the general people. The number of research reports, thesis, blo...

Uncertainty or Analytics

Image
Well, Hello Everyone! You guys would be thinking as what kind of topic is this? Most of you would be thinking as I already know what Analytics is, and how to make use of it! Well, If this is what you are thinking then believe you me, you know everything that is happening in this world, though not to mention that if you really know what analytics is then why it happens that despite analysing the credentials you end up saying “Well, there is always a factor of Uncertainty”, because of which you did not end up having the desired results. Source: Google This is the only thing that is actually bothering me from quite a few time now. What is Uncertainty and why most of the questions have answers related to this factor. Source:Google Analytics is just a tool but can be powerful weapon if you know what KPIs and KIAs to look for, but what in actual you analyse? The answer is simple, well you analyse the previous data or try to come up with a trend which again comes from...

Are we still is an era of Traditional Analytics?

Image
Source: Google Being a digital marketer myself, monitoring the campaigns performance is a usual and a daily deal and then you have those clients shouting all the time, bawling over the conversions and for those needed website traffic. But believe you me creating a well-structured campaign is not all or optimizing the campaigns once is not all but it is actually a continuous process, you have to be drowned into the reports and those metrics and dimensions of the web analytics tools, be it Page views, Bounce rate, Sessions, Page view/Session and etc. But the thing is being the KPIs these metrics are becoming more traditional approach of analysing the website performance as to perform better and to put in that extra effort you have to start thinking out of the box. Source: Google We all have being living in this Web Analytic world for quite some time now, and then there are marketers and practitioners who actually do all the thinking’s , analyzing and...

#Hashtags : The Next Thing !

Image
From posting pictures on Instagram to tweeting about something on twitter not to mention while posting something on Facebook, We use something which is called as #Hashtags, while some of you may not be knowing about this while others may be using this right now. Talking about me, I make the most of using hashtags. Hashtags are such a noticeable piece of tech culture today (it is making an impact that too for a big time) that it’s not so common to discover any individual who does not realize what they are. Everyone who does spends time on the net be it social media or blogs or anything else, they must have seen a hashtag. And then the hashtags is actually given so much of recognition that it was added to the Oxford Dictionary in the year 2010 and is also added to the Scrabble Dictionary recently. Yet even as the vast majority now know what hashtags are, there are still individuals who do not know how to make use of the Hashtags. Source: Google Hashtags, Once your ...