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Showing posts with the label digital musing

Reduced Options Equals Increased Conversions!

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Hello Digilites, Since the Inception of Digital Marketing, more and more consumer driven companies have already started to make their presence felt online and to reach to their potential customers with a mind set to be accepted as a brand which is present everywhere and every time . But having to have a well-groomed website with all the bells and whistles do not necessarily means a win-win situation, But to offer customers what they actually want that too with a clear content is the key. Though o ne of the most common tenets of conversion optimization is that fewer options = higher conversions . When you give people too many options, they get confused trying to compare them, and end up choosing no option . The hypothesis isn’t far-fetched. If a SaaS company offers 7 different pricing plans, many visitors won’t know which plan is best for them, and end up leaving without signing up. If the company reduced it to 3 plans, they would likely achieve higher conversions. ...

Smartphones…The Evolution and the Battle to the Top !

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There was a time when mobile phones were used just to make a calls or send messages or to listen music and having to have the radio feature was such an augmented thing among the mobile devices that time. Soon, camera phones began to grab all the limelight! From being heavy hardware instruments to small in size to bigger in size and light in weight, the mobile devices had a paradigm shift. Source: Google Earlier, having a bigger phone was such a gimmick but if we talk about the latest trends, having to have a bigger mobile is such a norm . I mean if you guys have seen the latest offering from Apple which is the iPhone 6 and the 6+, the size of the phone is around 5.5 inches and now even Samsung is launching its new flagship which will be around 5.7 inches to 5.8 inches. But what is the factor that is actually driving these companies ? Is it the hardware or the applications that are available in the Mobile App Market?  Or the Software that these companies has to offer ...

Know the "Selfie"!

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“AA Beta Selfie Le Le Re” This song of the Bhaijaan's movie is ruling the chart-busters now, but what really is a selfie and how it really came into trend and why how actually it came into existence trend. Online networking and the Social web has offered ascent to a weird wonder called the “Selfie”. However, not everybody is acquainted with the term, so here's a brief about the same. Selfie: A photo/picture of yourself, typically shared on any social media platform. Source: Google That is it, truly. In any case, there's quite a lot more significance behind why we do it, and why its turn out to be such a huge hit. No wonder, the front camera of our mobile devices has finally got a whole new meaning which earlier was used only for Video Calls. :p Selfies are a good way to connect with people and to share as what are you up to, if you are sucked in a traffic jam, there you go... a selfie with the long lines of cars, if it is raining then a rainy selfi...