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Showing posts with the label Digital Channel Growth

Reduced Options Equals Increased Conversions!

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Hello Digilites, Since the Inception of Digital Marketing, more and more consumer driven companies have already started to make their presence felt online and to reach to their potential customers with a mind set to be accepted as a brand which is present everywhere and every time . But having to have a well-groomed website with all the bells and whistles do not necessarily means a win-win situation, But to offer customers what they actually want that too with a clear content is the key. Though o ne of the most common tenets of conversion optimization is that fewer options = higher conversions . When you give people too many options, they get confused trying to compare them, and end up choosing no option . The hypothesis isn’t far-fetched. If a SaaS company offers 7 different pricing plans, many visitors won’t know which plan is best for them, and end up leaving without signing up. If the company reduced it to 3 plans, they would likely achieve higher conversions. ...

Year-on-Year Growth of Digital Channel!

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Hello People, Ever wondered as how our life has changed , I mean the way we socialize with people be it our friends, relatives and colleagues. Earlier we used to call them, meet them, and have a nice time spent with them over a coffee or beer! But the way digital platform has evolved it has actually changed us big time. I mean long chats on phone has been replaced by WhatsApp Messages , catching friends on weekends has been replaced by Facebook posts and chats , and off course the Birthday greets have are now done on social media . The Social platform has grown vast and will further grow. I have tried portraying the Growth of Digital channel as compared to last 12 months with the help of an Info-Graphic. The stats will themselves explain as how vast the digital channel has grown just in a matter of 12 months. I wonder as how far will this grow further. Special thanks to ( www.piktochart.com ) which has helped me to prepare this info-graphic, I will try to shar...