Ravi : The King of Grammatical Mistakes

Hello Digilites, Since the Inception of Digital Marketing, more and more consumer driven companies have already started to make their presence felt online and to reach to their potential customers with a mind set to be accepted as a brand which is present everywhere and every time . But having to have a well-groomed website with all the bells and whistles do not necessarily means a win-win situation, But to offer customers what they actually want that too with a clear content is the key. Though o ne of the most common tenets of conversion optimization is that fewer options = higher conversions . When you give people too many options, they get confused trying to compare them, and end up choosing no option . The hypothesis isn’t far-fetched. If a SaaS company offers 7 different pricing plans, many visitors won’t know which plan is best for them, and end up leaving without signing up. If the company reduced it to 3 plans, they would likely achieve higher conversions. ...

Source: Google Being a digital marketer myself, monitoring the campaigns performance is a usual and a daily deal and then you have those clients shouting all the time, bawling over the conversions and for those needed website traffic. But believe you me creating a well-structured campaign is not all or optimizing the campaigns once is not all but it is actually a continuous process, you have to be drowned into the reports and those metrics and dimensions of the web analytics tools, be it Page views, Bounce rate, Sessions, Page view/Session and etc. But the thing is being the KPIs these metrics are becoming more traditional approach of analysing the website performance as to perform better and to put in that extra effort you have to start thinking out of the box. Source: Google We all have being living in this Web Analytic world for quite some time now, and then there are marketers and practitioners who actually do all the thinking’s , analyzing and...

Thinking of either working for a start up or owing one, we really had to give in our 100%, though struggling and battling is the required part and yes trusting our insights and that so called 6 th sense also do helps us a lot. Being a Digital Marketer, I have turned into a sharper and a keen observer and a spectator of what is happening all around the world and how actually it is affecting my surroundings as well.  Ever since the Internet happened, and the flow of information and being social became the tag line of the Internet generation, we happened to became a part of a generation where using Windows as the OS (Though it took time for MAC to reach to us), and reading and watching the brain & thirst interest content on the net, be it documents, images, one liners, tags, interesting contents, you name it! We did got drive into a generation of using (CTRL C + CTRL V), the traditional Copy and paste, and that is where from the problem started. I do not mean tha...