Ravi : The King of Grammatical Mistakes

Well, Hello Everyone! You guys would be thinking as what kind of topic is this? Most of you would be thinking as I already know what Analytics is, and how to make use of it! Well, If this is what you are thinking then believe you me, you know everything that is happening in this world, though not to mention that if you really know what analytics is then why it happens that despite analysing the credentials you end up saying “Well, there is always a factor of Uncertainty”, because of which you did not end up having the desired results. Source: Google This is the only thing that is actually bothering me from quite a few time now. What is Uncertainty and why most of the questions have answers related to this factor. Source:Google Analytics is just a tool but can be powerful weapon if you know what KPIs and KIAs to look for, but what in actual you analyse? The answer is simple, well you analyse the previous data or try to come up with a trend which again comes from...

Source: Google Being a digital marketer myself, monitoring the campaigns performance is a usual and a daily deal and then you have those clients shouting all the time, bawling over the conversions and for those needed website traffic. But believe you me creating a well-structured campaign is not all or optimizing the campaigns once is not all but it is actually a continuous process, you have to be drowned into the reports and those metrics and dimensions of the web analytics tools, be it Page views, Bounce rate, Sessions, Page view/Session and etc. But the thing is being the KPIs these metrics are becoming more traditional approach of analysing the website performance as to perform better and to put in that extra effort you have to start thinking out of the box. Source: Google We all have being living in this Web Analytic world for quite some time now, and then there are marketers and practitioners who actually do all the thinking’s , analyzing and...