Reduced Options Equals Increased Conversions!


Hello Digilites,

Since the Inception of Digital Marketing, more and more consumer driven companies have already started to make their presence felt online and to reach to their potential customers with a mind set to be accepted as a brand which is present everywhere and every time. But having to have a well-groomed website with all the bells and whistles do not necessarily means a win-win situation, But to offer customers what they actually want that too with a clear content is the key.

Though one of the most common tenets of conversion optimization is that fewer options = higher conversions. When you give people too many options, they get confused trying to compare them, and end up choosing no option.

 The hypothesis isn’t far-fetched. If a SaaS company offers 7 different pricing plans, many visitors won’t know which plan is best for them, and end up leaving without signing up. If the company reduced it to 3 plans, they would likely achieve higher conversions.

 Now we have real data that go beyond hypothesis, showing that reducing options can increase conversions.

Today’s infographic is from Quick Sprout. They’ve compiled data showing that reducing the number of options can increase conversions.


Reduced Options Equals Increased Conversions!

 Enjoy, and keep testing! 
Location: New Delhi, Delhi, India

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