Me & Digital Marketing



It’s been a while that I let  go off my hobby, but believe you me I was really busy with something, being a management student I am really supposed to do a summer internship, well for most of the people, it is just to have those credits that is actually linked with the summer internship, but for me, I was really looking for some real live project sort of thing, so finally, I have landed to an Online Marketing Firm who are basically into online marketing and web solutions.

But I am more interested in Online Marketing though web solution does go hand in hand and yes being a B.TECH graduate (yes am an Engineer :p), it is something which I can really relate to and also if we go by the trend, Digital Marketing is something that is the “next big thing” whether we talk about shopping, reviews, ticket booking, being social everything is actually been made easy, and all the credit goes to the Digital World.

So, the work that I will be doing now is basically SEM, SMM and BD. For few, these abbreviations could be like “OK! Is he from this world”, so to make it more understandable, these are Search Engine Marketing, Social Media Marketing & Business development.

The tools & platforms that I will be using are Google Adwords, Facebook Advertisement, Twitter, LinkedIn, Google Analytics, Double Click and yes, advanced MS Excel and PowerPoint.

By far, Google Adwords & Facebook are the two competitive platforms that are mostly used by an advertiser, especially if we are to concentrate on ROI and better awareness.

And I have decided that my summer internship project will be a comparative study between Google & Facebook as which amongst the two are better in terms of Usage, reach, targeting and most importantly which amongst the two can give a better ROI and can have the spent-to-revenue ratio less than (1).

So, that’s that for now, will share the insights and learnings from the Digital Marketing world and other useful stuffs.

Ravi: The King of Grammatical Mistake !

Location: Singapore

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