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Showing posts from August, 2015

What’s in a Team ?

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Hey People, How are you all?   Today I will be discussing a story which everyone has heard of , But this time I will be modifying the story to make you guys understand that how a chain reaction of meanings can be extracted by a single story ! All you have to do is to modify it a bit! Source: Google Once upon a time a turtle and a rabbit had an argument about who was faster . They decided to settle the argument with a race. The turtle and rabbit both agreed on a route and started off the race! The rabbit shot ahead and ran briskly for some time, Then seeing that he was far ahead of the turtle, He sat under a tree for some time relaxing and soon fell asleep. The turtle plodding on overtook him and soon finished the race, emerging as the undisputed champ. Moral: Slow and steady wins the race! This is the version of the story that we’ve all grown up with, BUT the version of the story continues! The rabbit was disappointed at losing the race and he did s...

Multi-Device generation of the Website!

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Hey there Digitalites! How you all have been? So today, I will be talking about Multi-Device generation which is actually the Gen-Next! Having a website was such a big thing earlier, it was so digitally sound. We were able to make our presence felt online. I mean what else we needed if we were having a website. All our potential customers can log in using their laptops and computers and can actually interact with us online, place orders or even fill a lead form! But what if we talk about now? Is it really everything to have a laptop or a desktop compatible website? The answer is “NO”. In my last blog I shared how Digital Channel is growing so keeping that in mind, the people now needs better experience irrespective of the medium or the device . We need to have websites which are compatible to each device which the digital customers uses, be it Mobile, Tablets and even smart TVs and not to mention the laptops and desktops. Below is an info-graphic which shows how people are ...

Year-on-Year Growth of Digital Channel!

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Hello People, Ever wondered as how our life has changed , I mean the way we socialize with people be it our friends, relatives and colleagues. Earlier we used to call them, meet them, and have a nice time spent with them over a coffee or beer! But the way digital platform has evolved it has actually changed us big time. I mean long chats on phone has been replaced by WhatsApp Messages , catching friends on weekends has been replaced by Facebook posts and chats , and off course the Birthday greets have are now done on social media . The Social platform has grown vast and will further grow. I have tried portraying the Growth of Digital channel as compared to last 12 months with the help of an Info-Graphic. The stats will themselves explain as how vast the digital channel has grown just in a matter of 12 months. I wonder as how far will this grow further. Special thanks to ( www.piktochart.com ) which has helped me to prepare this info-graphic, I will try to shar...

Smartphones…The Evolution and the Battle to the Top !

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There was a time when mobile phones were used just to make a calls or send messages or to listen music and having to have the radio feature was such an augmented thing among the mobile devices that time. Soon, camera phones began to grab all the limelight! From being heavy hardware instruments to small in size to bigger in size and light in weight, the mobile devices had a paradigm shift. Source: Google Earlier, having a bigger phone was such a gimmick but if we talk about the latest trends, having to have a bigger mobile is such a norm . I mean if you guys have seen the latest offering from Apple which is the iPhone 6 and the 6+, the size of the phone is around 5.5 inches and now even Samsung is launching its new flagship which will be around 5.7 inches to 5.8 inches. But what is the factor that is actually driving these companies ? Is it the hardware or the applications that are available in the Mobile App Market?  Or the Software that these companies has to offer ...

Uncertainty or Analytics

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Well, Hello Everyone! You guys would be thinking as what kind of topic is this? Most of you would be thinking as I already know what Analytics is, and how to make use of it! Well, If this is what you are thinking then believe you me, you know everything that is happening in this world, though not to mention that if you really know what analytics is then why it happens that despite analysing the credentials you end up saying “Well, there is always a factor of Uncertainty”, because of which you did not end up having the desired results. Source: Google This is the only thing that is actually bothering me from quite a few time now. What is Uncertainty and why most of the questions have answers related to this factor. Source:Google Analytics is just a tool but can be powerful weapon if you know what KPIs and KIAs to look for, but what in actual you analyse? The answer is simple, well you analyse the previous data or try to come up with a trend which again comes from...