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Showing posts from June, 2015

Are we still is an era of Traditional Analytics?

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Source: Google Being a digital marketer myself, monitoring the campaigns performance is a usual and a daily deal and then you have those clients shouting all the time, bawling over the conversions and for those needed website traffic. But believe you me creating a well-structured campaign is not all or optimizing the campaigns once is not all but it is actually a continuous process, you have to be drowned into the reports and those metrics and dimensions of the web analytics tools, be it Page views, Bounce rate, Sessions, Page view/Session and etc. But the thing is being the KPIs these metrics are becoming more traditional approach of analysing the website performance as to perform better and to put in that extra effort you have to start thinking out of the box. Source: Google We all have being living in this Web Analytic world for quite some time now, and then there are marketers and practitioners who actually do all the thinking’s , analyzing and...

#Hashtags : The Next Thing !

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From posting pictures on Instagram to tweeting about something on twitter not to mention while posting something on Facebook, We use something which is called as #Hashtags, while some of you may not be knowing about this while others may be using this right now. Talking about me, I make the most of using hashtags. Hashtags are such a noticeable piece of tech culture today (it is making an impact that too for a big time) that it’s not so common to discover any individual who does not realize what they are. Everyone who does spends time on the net be it social media or blogs or anything else, they must have seen a hashtag. And then the hashtags is actually given so much of recognition that it was added to the Oxford Dictionary in the year 2010 and is also added to the Scrabble Dictionary recently. Yet even as the vast majority now know what hashtags are, there are still individuals who do not know how to make use of the Hashtags. Source: Google Hashtags, Once your ...

The Psychology of Digital Indian !

Thinking of either working for a start up or owing one, we really had to give in our 100%, though struggling and battling is the required part and yes trusting our insights and that so called 6 th sense also do helps us a lot. Being a Digital Marketer, I have turned into a sharper and a keen observer and a spectator of what is happening all around the world and how actually it is affecting my surroundings as well.  Ever since the Internet happened, and the flow of information and being social became the tag line of the Internet generation, we happened to became a part of a generation where using Windows as the OS (Though it took time for MAC to reach to us), and reading and watching the brain & thirst interest content on the net, be it documents, images, one liners, tags, interesting contents, you name it! We did got drive into a generation of using (CTRL C + CTRL V), the traditional Copy and paste, and that is where from the problem started. I do not mean tha...

The Ultimate Dilemma !

Talking about time killers, it is actually very boring when you do not have anything to pass the free time. I am about an age when my friends (most of them) have actually married, and some are busy with their spouses. Being a management student, it is my internship time! One year of the college has passed-by another year is yet to be lived. It is really a fun thing when you learn things about the industry in which you are interested in, but what can be done once you reach back home. I mean after a hectic day at work, dealing with the clients, making ppts, giving presentations, doubt clearing session and so on, it does feel relaxed when enroute back home. But once you reach your cave it’s the most boring thing to be lived for. I mean no friends due to the above mentioned obvious reasons though I play guitar (;) not showing off :p), write posts like this and surf the net, but think of it as for long term. When you reach your mid 20’s, you actually belongs to a very niche cate...